About Penny
I’m a stylist who looks beyond trends to curate wardrobes that are simultaneously distinctive, modern and functional.
I explore the endless interactions between the mind, the bodily self and how that relates to others, to get to the heart of how my clients, of all genders, want to look.
What that means is you receive a process that is efficient, targeted, elegant and above all results in a personal transformation.
My Australian up bringing has influenced my clean, comfortable and pragmatic aesthetic and made way for my relaxed, can-do attitude.
My journey
After graduating university, I started my career in Australian fashion before moving to London and transferring my skillset in communications to work in television.
In 2007 I launched PBSC with the singular vision that no matter who you are or what you are doing, you should love how you look.
Love how you look and you become magnetic.
As a mum of two with strong (genetic) entrepreneurial spirit, I focus my creativity into the single purpose of creating beautiful, purposeful wardrobes that my clients feel fabulous in and are constantly complimented on (even by complete strangers).
My expertise
My reputation as a trusted and results driven stylist, has afforded me the opportunity to teach and mentor other aspiring personal stylists for over six years at the world-renowned University of Arts, London College of Fashion.
