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About Penny

I’m a stylist who looks beyond trends to curate wardrobes that are simultaneously distinctive, modern and functional.

I explore the endless interactions between the mind, the bodily self and how that relates to others, to get to the heart of how my clients, of all genders, want to look.

What that means is you receive a process that is efficient, targeted, elegant and above all results in a personal transformation.

My Australian up bringing has influenced my clean, comfortable and pragmatic aesthetic and made way for my relaxed, can-do attitude.

My journey

After graduating university, I started my career in Australian fashion before moving to London and transferring my skillset in communications to work in television.  

In 2007 I launched PBSC with the singular vision that no matter who you are or what you are doing, you should love how you look. 

Love how you look and you become magnetic.

As a mum of two with strong (genetic) entrepreneurial spirit, I focus my creativity into the single purpose of creating beautiful, purposeful wardrobes that my clients feel fabulous in and are constantly complimented on (even by complete strangers).

My expertise

My reputation as a trusted and results driven stylist, has afforded me the opportunity to teach and mentor other aspiring personal stylists for over six years at the world-renowned University of Arts, London College of Fashion.

Penny Sat in a white chair looking at the camera. She's wearing a blue dress and black boots
Penny is walking in London and carrying shopping bags

Corporate clients

Alongside my teaching and private services, I work as a styling and brand consultant with forward-thinking corporate clients. I am also a speaker, leading inspiring and motivational personal branding workshops and style masterclasses.

My values

I value sustainability and believe that we should shop less and value what we already have. It was this approach and my goal to impact as many women as possible that lead me to launch Wearable - style club membership to help you wear what you already own and love it in a new light.

I strongly believe in the importance of art for the human spirit. I’m a member of Royal Opera House, V&A and Royal Academy of Arts and enjoy yoga, ballet and skiing.

I look forward to working with you soon,

Penny sign off

Why Penny

There are many benefits to having me on hand to guide you through the minefield of what to wear. You will experience:

A view of a table. There's a stylish lamp, bowl, sunglasses and a handbag on top of a Vogue coffee table book

Confidence

Elevate your position and feel more confident at work

Clothes laid out on a leather black chair

Time-saved

By shopping strategically without the stress and overwhelm, and no more expensive impulse buys

A walk in wardrobe with jumpers, bags and shoes on the shelves

Efficiency

A wardrobe that works twice as hard

A clothes rack displaying a selection of chic clothes and a handbag

Enjoyment

Be introduced to new designers and places to shop that will suit you, reigniting your enjoyment in style

A close up of jeans, Loewe box and pearl jewellery inside a trinket dish

Pride

Feel proud of your style and enjoy compliments from others (even complete strangers)

A clothes rack displaying a selection of chic clothes

Organised

Organised wardrobe of coordinated outfits allowing even those with a busy career or in charge of a brood of children to get dressed with ease.

Explore what happens next

My services

Lauren

COO, London

"Incredible style consultancy service provided by Penny - thoughtful, personalised, and down to earth. She really wanted to understand what I was looking to achieve and help me get there. Not only did she do so much of the heavy lifting when it came to getting my style sorted, she took the time to explain things along the way so I was learning how to apply "style thinking" in future.
I couldn't recommend her more highly as a stylist, style coach, and just a great person to have around while shopping! A total delight."

Jon

Media Executive, London

"Penny has an exquisite eye for what looks good. Her aesthetic judgement is sharp and exciting, and she nails it every time. I had a consultancy with her some years ago and it was transformative in helping me develop my own personal style. A real pivot point in my relationship to clothes. Penny is warm, generous, and enthusiastic and her style has an effortless and timeless quality. I couldn't recommend her highly enough."

Liza

Fitness Expert, London

"Penny is amazing! She has helped me transform my wardrobe into a place of organised joy instead of a messy maze of confusion and despair. I no longer have random pieces of clothing that don't go together. Instead I have a coherent stable of outfits to suit a wide variety of moods and requirements, including a number of items that I would never have dared pick for myself - and now love!"

Penny is smiling and looking at the camera with her arms crossed. She's wearing a white dress and blazer

Curious to know more?

Take the next step to experiencing your Complete Style and download the Information Pack.