Gosh, you love denim! (and Denim Brands!)

And I get it…

With hybrid work schedules and more casual influences in dressing, denim is an easy go-to option that gives us 9am to 9pm style. And lets us down play our dressier items, for that pulled together without trying too hard look. 

 

So I wanted to continue the conversation after my last newsletter (which, if you missed you can read here) as I had this question from a subscriber…

“Can you please recommend some lesser known denim brands that are more under the radar?”

 

Absolutely.

 

1. Ruadh

Launching 8th October, there is a lot of excitement around designer Jac Cameron’s new brand. Focusing on classic designs, craftsmanship and sustainability which translates as small drops and exclusive runs.

2. Dark Park

Produced entirely in Italy, this Italian denim brand focuses on the ‘unconventional’ but wearable and great if you have a denim wardrobe where the classics are already covered.

3. Haikure

The name was inspired from the Japanese ‘Haiku’ which influences the simple designs and eco friendly focus.  This Italian brand has a clean and modern aesthetic so their jeans are both trend focused but highly wearable . 

 

I would also like to give a shout out to RTW brands that also do great denim…

• Tibi
• Toteme
• Khaite

 

And for good quality and affordability try

• COS
• Arket
• Levis

 

See my selection here.

 

Penny

P.S. I know how easy it is to always shop from the same brands but if you like the idea of finding new denim brands (that fit!) to evolve your style in a unique and satisfying way, it all starts with a call. Book here.