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Aussie Rules: Packing For Sydney

March 24, 2026

I’m off to Sydney… in fact, I’ll be in Sydney when you get this.

Packing For Sydney

When I’m packing my suitcase, I always try to tap into that perfect balance Sydney does so well — coastal ease with a sense of city polish.

Aussie brands are often my go-to when dressing clients for sunny escapes, but what I love most is how easily those same pieces work back in London, especially during our (very short, occasionally stifling) summer.

It’s that mix of laid-back coastal style and refined city dressing that transitions so well.

I don’t prioritise shopping when I’m there — it feels a bit too much like work — but I do love sharing my favourites with you.

And while almost everything is available online now (damn the internet for killing the discovery of truly local brands), I’ve included a few genuinely independent labels that haven’t made it onto the big global platforms like Net-a-Porter… yet.

If I come across anything truly local while I’m out there, I’ll be sure to share it when I’m back.

Harris Tapper is a recent discovery but, a slight cheat as they’re actually from New Zealand. I have labelled other labels from our close cousins with a (NZ).

The Wardrobe Anchors

Harris Tapper (NZ) — refined and intellectual with a focus on strong silhouettes and wardrobe longevity
Beare Park — elevated, polished yet understated
Bianca Spender — soft tailoring and drapery that feels both modern and expressive
Camilla and Marc — sleek, urban tailoring with a confident, contemporary finish
St. Agni — luxury staples with clean lines and a focus on material and form
A.Emery — pared-back accessories, great shoes and ready-to-wear with a focus on simplicity and craftsmanship

The Resort Uniform

Matteau — understated resort wear rooted in simplicity, quality, and feminine appeal
Albus Lumen — relaxed, artisanal textures with a travel-inspired ease
Venroy — elevated holiday staples that blend casualwear with refined design
SIR — modern resort dressing with a feminine, tailored edge
Hannah Artwear — artisanal craftsmanship with a relaxed, sun-soaked sensibility.
DISSH — accessible, trend-aware pieces with a clean, minimal aesthetic
VRG Girl — trend-led, youthful pieces that bring a playful edge

Fun for Evening and Events

Aje — bold femininity with volume, texture, and statement silhouettes
Christopher Esber — directional design with cut-outs, draping, and architectural detail
Wynn Hamlyn (NZ) — experimental minimalism, playing with texture and unexpected
Paris Georgia (NZ) — sensual edge, balancing structure with fluidity

You can check them all out here.

Have a good couple of weeks,

Penny.

P.S. If you’re thinking about your summer wardrobe and want it to work a little harder this year, we’d love to help you. Feel free to get in touch here.

photo credit: Beare Park