NYC’s Brands. My best friend is here from New York, and in her honour I wanted to spotlight some of the brands from across the pond that I’m obsessed with — and wish were easier to get hold of in London (damn those customs charges).

Of course, there are the modern, independent powerhouses we all know and love:

• The much-revered (and often copied) The Row

• The contemporary and edgy Proenza Schouler

• The sensual and confident Khaite

• The sustainably luxurious Gabriela Hearst

• The effortless and unexpected Tibi

But lately, I’ve been falling for a new wave of smaller, rising names that are thankfully starting to pop up on Net-a-Porter, Harvey Nichols and Liberty.

They have that unmistakable New York mix — effortlessly wearable, quietly utilitarian, but still full of independent spirit.

Some of my favourites:

• Sandy Liang

• Attersee

• Aflalo

• All III

• La Ligne

• Kallmeyer

• Annika Inez

Create your wishlist here. 

So, if you needed another excuse to hop over to New York this festive season… consider this it.

Enjoy! 

Penny

P.S. Need help with gifting and holiday wardrobes or packing? We are booking our last few appointments of 2025 so please don’t wait til December! Contact us here

Photo Credit: Tibi